about us

our story

At What’s Cooking, we share your passion for great food with crave-worthy dishes, top creators you love, and recipes you can’t wait to try.

look and cook
Food on social looks amazing, but it's hard to find the recipe. We created What's Cooking so inspo and action are in one app.
Discover the app
real delicious
We team up with top creators to bring you the recipes you want, in bite-sized, easy-to-follow videos that are fun to try.
Meet our creators
mix up your menu
Expand your palate and find new takes on dishes you love. We drop fresh recipes every week to keep things exciting.
Find new recipes

we are foodies

We’re a crew of food lovers, all about making What’s Cooking your ultimate food destination. Packed with recipes you’ll vibe with and a community to share them with, What’s Cooking is your all-in-one app for tasty meals, night after night.

a roster of top creators

Real cooks are spilling their secrets and sharing their flavors! But with so many out there, it can be a lot to sift through. We do the work to bring you the best of the best. From top influencers to rising stars, we handpick creators who love cooking as much as you do.

made with love

Not just any recipes make it to What’s Cooking. We’re picky because we know you want the good stuff. We work closely with creators, collaborating on dishes, staying on top of trends and thinking through every delicious detail.

your questions answered

how to pitch to What’s Cooking

We’re always on the hunt for new creators. Our roster is never complete. If you're a food creator looking to grow your brand and connect with passionate cooks, we want to hear from you.

Email Us